Local feature writer A.J. Ross says that USA Today used trends and sales patterns to choose the five winners, which also include Quebec City, the Bahamas, Ireland, and California state. (I didn't think anything in California was a bargain, but O well!)
Myrtle Beach Chamber of Commerce president Brad Dean says that it's always a great boon to the area when we reach a national publication like the newspaper. He says they constantly court freelance writers and journalists by bringing them to our beach and showing them what we have to offer. Although the Chamber spends a lot for paid advertising, free media exposure such as this article is "huge", and can often be more helpful than ads.
He adds that they meet with hundreds of travel writers during the year to entice them to write about Myrtle Beach, and that an article like this is the goal.
Vacation rental companies like Condolux certainly reap the rewards and they see a definite increase in reservations for Myrtle Beach condo rentals. Even niche websites like those for pet friendly hotels see an increase in traffic after this kind of publicity.
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